There is no list price for a company's operational data. There is a buyer who is short on exactly what you have, and a dozen who are not. Finding the first one, before anyone names a number, is the whole job.
First offer in 24 to 48 hours of a complete manifest. Indicative, buyer-benchmarked. Binding terms follow sample review.
Illustrative. Fictional buyers and figures, shown to make the spread visible. Real spreads are often this wide. Indicative range observed across the market for single-company operational data licenses. Not a quote. Actual value depends on buyer demand, data quality, rights, and exclusivity.
Buyers are not valuing your company. They are filling gaps in a training mix, and every buyer's gaps are different.
A lab training a general model will use your support tickets as one more slice of text. A builder training a support agent for your industry will use them as the whole curriculum. Same records, different job, different price. Narrow fields of use are worth less to each buyer and leave room to license the same set again.
Most buyers have more text than they can use. Far fewer have recorded calls with outcomes, or chat threads where a problem gets solved in real time. A set that includes 6,000 recorded client calls can be worth more to an audio-starved buyer than a set ten times its size in email alone.
Buyers track coverage by sector. A lab that has licensed four accounting firms this year is done with accounting; a lab building for logistics has nothing from a 3PL yet. Timing matters as much as the records. We know who is short on what this quarter, which is why pricing can happen before the first conversation.
Some buyers will pay a multiple to keep a dataset away from competitors for a year or two. Others do not care and will not pay for it. Exclusivity is a separate, priced term. Offered to the wrong buyer it is worth nothing; offered to the right one it can double the number.
Three inputs, maintained continuously. The manifest is the only new information, which is why the first offer can arrive in 24 to 48 hours instead of six weeks.
What each buyer on our list is asking for right now: industries, modalities, minimum years, target volumes, exclusivity appetite, and what they have paid for comparable sets. Refreshed through ongoing conversations, not a one-time survey.
Sets with a similar shape to yours that have been priced or closed: a 40-person law practice with nine years of matter files prices against other mid-size practices with long histories, not against a software company.
Years of continuous history, workflow density, outcome labels, modality mix, how the systems link, and how clean the rights are. Scored the same way for every manifest so the comparison is honest.
A low and a high, the reasoning, and the three to five buyers whose gaps your records fill. The shortlist confirms the range, which turns an estimate into a first offer.
Most owners who have been approached about their data got exactly one offer, from the first lab that called, with a short deadline. We run it the other way round.
Every shortlisted buyer receives the same anonymized profile, then the same de-identified sample under NDA, and submits terms by the same date. Nobody gets a head start, and nobody gets told the other numbers.
Offers are laid side by side on price, field of use, exclusivity, license term, deletion and verification, and refresh rights. A lower price with a narrow field of use and a second buyer waiting is often the better deal.
An offer that expires in 48 hours is designed to stop you comparing. We do not pass those along. Every offer you see from us carries at least ten business days to decide, and you can decline all of them.
Spirit Airlines data assets, public court-supervised auction, 2025, as reported in the press. Included as an illustration of competition, not as a comparable for company records.
When Spirit Airlines' data assets went to a public auction, the opening bid was $5 million. The winning bid, once a second bidder appeared, was $12.5 million. Nothing about the data changed between those two numbers. The only thing that changed was that the first bidder stopped being the only one in the room.
Company records are a different asset, and we are not suggesting yours will move by that multiple. We are suggesting that the first offer an owner receives, alone, is almost never the right number, and that a credible second bidder is the best price protection that exists.
Because we price it against what buyers have already told us. We maintain current demand signals from vetted buyers (which industries, modalities, years, and volumes they need this quarter, and what comparable sets have closed for). A complete manifest is scored and benchmarked against that in hours. The fitting buyers then confirm the range, which is what makes it an offer rather than an estimate.
The other buyers. Every shortlisted buyer gets the same anonymized profile, the same sample, and the same deadline, and knows the others exist. Nobody is told the competing numbers, but nobody can assume there are none. A buyer that lowballs loses the set.
No. It is a public, court-supervised auction reported in the press, included because it shows the mechanism in numbers anyone can check: a $5 million opening bid became a $12.5 million winning bid once a second bidder appeared. Company records are a different asset and will price differently. The lesson is about competition, not about the figure.
Seven questions. A one-page manifest. A first offer in 24 to 48 hours.
Measured from a complete data manifest. A first offer is a process target, not a guarantee; buyers decide eligibility, price, and terms.