Agencies turn a brief into finished work through rounds of review, and the rounds are the valuable part. The brief, the first draft, the client's comments, the revision, the approval, and the campaign report that followed show buyers how creative and marketing work is actually judged and improved.
No dataset needed to start. Current threshold: 20+ desk staff, 3+ years of records, data in 3+ systems.
Every industry has records that are excluded as a class, records that need consent, and records that are clearly yours. These are the ones that come up in agencies & marketing manifests. Your counsel draws the final line.
Informational only. We do not provide legal, tax, or compliance advice, and we do not decide what your company is permitted to license. Every seller we represent has counsel review the manifest before buyers see it.
Agencies tend to land in the middle to lower-middle of the range: review and revision records are distinctive and increasingly requested, but deliverable-ownership clauses and client confidentiality reduce the licensable share.
Years of continuous history, outcomes attached, and linkage across systems move the number more than industry does. A manifest tells you where your company actually sits; the estimator is a rough first pass.
The multiplier is one of several published factors behind the estimator. It reflects current buyer demand for this sector's workflows and the usual share of records that survive the rights screen.
Indicative range observed across the market for single-company operational data licenses. Not a quote. Actual value depends on buyer demand, data quality, rights, and exclusivity.
Playbooks, templates, proposals, checklists, process docs.
Client threads, approvals, scheduling, decisions in writing.
How your team solves problems in real time.
Deal stages, notes, and why customers said yes or no.
Usually the process: the brief as you interpreted it, your internal drafts and review comments, the revision history, the project plan, the pitch, and your own SOPs. That is what buyers want anyway, because it shows how work is judged and improved. The manifest keeps client-owned deliverables out.
Often, with the client de-identified, because the feedback-and-response loop is the most valuable record an agency has. Some master services agreements treat all client communication as confidential, in which case it is excluded. Your counsel checks each agreement in scope.
Those assets are excluded from any sample because you do not hold the rights to license them onward. The documents, comments, and plans around them are unaffected. A design file with the stock image stripped still shows the review history.
Seven questions. No dataset. First offer in 24 to 48 hours of a complete manifest.
Measured from a complete data manifest. A first offer is a process target, not a guarantee; buyers decide eligibility, price, and terms.